Agency to in-house
You lose the variety and gain the consequences. The work is slower and the accountability is much sharper.
Marketing and Growth
Ask someone who has owned the number you are about to be handed.
Marketing splits into brand and performance early, and moving between them is harder than it should be because each side quietly thinks the other is not really the job. The useful conversations are with people who have done both, or who moved from one to the other and can say what it cost.
Guides
The moves Marketing Guides get asked about most.
Every Guide is a working professional in Marketing, with their work history, a rate they set themselves, and every rated session on the profile. These are the conversations they have.
Agency to in-house
You lose the variety and gain the consequences. The work is slower and the accountability is much sharper.
Brand to Growth
You will be asked for a number weekly and brand does not produce one weekly. Learning to talk in the other side's units is most of the move.
Marketing to Product Marketing
It sits between product, sales and marketing and reports to whichever one is strongest. Which one that is at a given company decides whether the job is good.
Guides in Marketing set their own rate and their own hours. Browse who is on, read a full profile, and pay only for the minutes you talk.
Find a Marketing GuideFree to browse. No account needed to look.
In their words
What people in Marketing actually ask.
Not topics. The questions people type, from the situations they arrive with.
- I have been handed a revenue number I do not control. How do I not get fired for it?
- Brand to performance, or the other way. Which move is harder to reverse?
- Agency to in-house growth. What actually changes day to day?
- How do I show impact when the attribution is genuinely broken?
- Is content still a growth channel, or am I five years late?
Common moves
Three transitions, and what makes each one hard.
The difficulty is rarely where people expect it, which is most of why a conversation beats a search.
Brand to Growth
You will be asked for a number weekly and brand does not produce one weekly. Learning to talk in the other side's units is most of the move.
Marketing to Product Marketing
It sits between product, sales and marketing and reports to whichever one is strongest. Which one that is at a given company decides whether the job is good.
Questions
What Marketing Seekers ask before booking.
Usually by agreeing on a directional measure before the campaign rather than arguing about the model afterwards. Someone who has run this at a company your size can tell you which measure survived the argument.
The channel skills date fast and the diagnostic ones do not. People who stall are usually the ones who learned a platform rather than a method. Worth asking someone who has switched platforms twice.
The honest question is which conversations you want to be in five years from now, since the two lead to different rooms. That is a twenty-minute conversation with someone who has sat in both.
Ask someone who has already been through it.
Browsing and reading full profiles are free and open. You only pay when you decide to talk to someone.